bit about KFC
Welcome to KFC, made by hand, served with pride, eaten at the same table. We’re a people business that happens to sell chicken and chips. Starting with our founder Colonel Harland Sanders’ philosophy, when it comes to making our world-famous Original Recipe chicken, we believe there is a right way to do things. It isn’t always easier, but it is always better. There’s no doubt about that and we’re proud of it. We’re spirited and driven. We believe in hard work that makes an impact, a famous recognition culture that celebrates everyone and we try to not to take ourselves too seriously. Here’s the corporate sounding bit –part of the Yum family, alongside Pizza Hut, Taco Bell and The Habit Burger Grill we are part of the world’s largest restaurant company in over 140 countries. A little closer to home, KFC has over 300 restaurants across Spain and Portugal, and our plan is to double our size in the next 3 years.
What you would be doing
As Calendar Marketing Intern at KFC and part of the Marketing team, you will report directly to the Calendar Promotion Analyst
Key responsibilities:
You are the assistant of the department in charge to drive the growth of the brand and business through innovation and category management. Your key functions would include:
▪ This role will be responsible of assisting Calendar Team in implementing the different strategies, support new launches and improve our current offer.
▪ Will also analyze the market, data and insights to identify and determine industry and consumers trends. Specifically, will lead sell-out weekly reports to let internal/external stakeholders understand how our different campaigns are performing.
▪ Will support the Calendar Team to ensure ongoing partnership with other departments (Involved in new product launches) to roll-out market tests and national launches before any product is on air.
▪ Will also assist on the innovation pipeline development across all the categories. Specifically, find market trends, ingredients, and formats, get in touch with other countries and gather what is working for them.
▪ Will also assist the Calendar Promotion Analyst to deliver insightful results of new launches and current offers in all channels.
▪ Will lead and ensure the communication between marketing and internal and external stakeholders, through the development of Book Promo, Coronel and Marketing Calendar.
▪ Bachelor’s or master’s degree in Marketing or Business administration.
▪ Previous experience of six months or one year in similar positions preferred.
▪ Comfortable with analysis and excel files. He /she can develop a basic marketing analysis regarding Sales Mix and product penetration.
▪ Understand consumer researches such as Nielsen or NPD Crest and its basic metrics both for branding and for promotional products. (Awareness, consideration, overall liking, purchase intention).
▪ Used to develop and prepare impactful powerpoints that take people with him/her.
▪ Teamwork
▪ Curiosity and proactiveness
▪ Commercial awareness and analytical mindset
▪ Independency
▪ Spanish and Fluent English.